Quiet Luxury, the new minimalist fashion trend.

Quiet Luxury: Discover the art of living with elegance and simplicity.

The world of luxury is constantly evolving, and a new trend is emerging: Quiet Luxury. This concept is characterized by discretion, subtle refinement and a focus on authenticity.

Quiet Luxury emphasizes QUALITY rather than ostentation. It values personal, intimate and meaningful experiences.

It favors simplicity, understated elegance and well-designed products.

More thoughtful than compulsive, Quiet Luxury is a logical extension of consumers' new purchasing habits, encouraging sustainability, social responsibility and traditional craftsmanship.

Here are our tips to adopt this new fashion trend:

Go for sobriety and discretion.

Select pieces that stand out for their simplicity and understated elegance. Classic cuts and streamlined designs transcend fleeting trends. Focus on quality details such as impeccable seams and meticulous finishing. In addition, opt for neutral colors and subtle patterns, and avoid flashy logos and garish prints.

Choose natural, luxurious materials.

Look for natural fabrics such as cotton, tencel, viscose or silk.

You should also opt for sustainable, environmentally-friendly materials with certifications such as the Oeko-Tex label. Ideally, avoid cheap synthetics that compromise quality and durability. And don't forget to take good care of your garments by following the care instructions to improve their lifespan.

Select ethical and sustainable brands.

We select brands that are committed to sustainability and social responsibility. Just do a little research to see if they practice craftsmanship and/or ethical production. These companies generally adopt transparent practices with regard to their supply chain, and this information is readily available.

Authentic products, highlighting craftsmanship with quality materials and a story behind each creation - that's the mission Quiet Luxury is fulfilling.

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